3 p.m. saturday emerging tech conference: neil lemons
twitter: @Neil_lemons, @Iliveindallas.com
write about what'sin demand
find what's hot all the time
be very specific
seobook.com tool: wordtracker
google adwods keyword tools take it as a grain of salt.
popular, but not too popular (kei, low competition high volume)
four - seven word long target phrase
blog about timely events only after you have a large following
use seotools.com over google adwords
six goals to have with every post
search engine ranking for a particular phrase
organic traffic to that particular post
social media share (retweets & facebook likes)
number of comments
backlinkstothat specific post
pins on pinterest (sent 6% of all traffic last 2/mo)
tools for benchmarketing, monitoring & measuring
check ranking tools (shearseo.com, seomoz, seobook, raven)
install & monitor google analytics
check backlinks (search status, google searchstatus
webmaster tools, open site explorer
make your content authoritative
what made blog like mashable, techcrunch, coppybloger
authoritive? right or wrong, the information presented seems to be authoritiive, even if they are not always right.
eight ways to blogg wtihmore authority
1. quote credible sources
2. base your confidence in the informatlion source
3.give your audience solutions
4.write at least 500 - 1000 (even 2,000) words
5.link toother reputable sources
6.easy of understanding I(more simple, more authority)
7. sexy desings
8.add a short author bio at the end of every post
place your keywords correctly
1. title or headline of iyiour post, the closer to the beginning the better
2. in the url or page name
3. a couple of times in the first paragraph.
4. every link you create off-site going back to the post (anchor text) - highly important and mostly overlooked. changed some with penguin update.
5. Internal links back to your original post
6. in the individual post tags
backlink list
what to consider
1. what are the linking assets yoiu currently control
is this backlink static / peranent or does it roll off (blog roll vs. twitter link)
3. is this backlink follow or "no-follow
actively recruit & pitch guest bloggers
already have website, promote them, give
Crowd sourcing: case study
youtube in embed code add "nocookie"
expert source content
local content stratgegy
`. foursquare lists
start iyour email list day one
resond to every @response tweet -
email every business after you've written about them
bonus: four final local content strategy tips
presentation: slideshare.net/dallasinternetmarketing
p[ersonal brand: www.neillemons.com
twitter: @Neil_lemons, @Iliveindallas.com
write about what'sin demand
find what's hot all the time
be very specific
seobook.com tool: wordtracker
google adwods keyword tools take it as a grain of salt.
popular, but not too popular (kei, low competition high volume)
four - seven word long target phrase
blog about timely events only after you have a large following
use seotools.com over google adwords
six goals to have with every post
search engine ranking for a particular phrase
organic traffic to that particular post
social media share (retweets & facebook likes)
number of comments
backlinkstothat specific post
pins on pinterest (sent 6% of all traffic last 2/mo)
tools for benchmarketing, monitoring & measuring
check ranking tools (shearseo.com, seomoz, seobook, raven)
install & monitor google analytics
check backlinks (search status, google searchstatus
webmaster tools, open site explorer
make your content authoritative
what made blog like mashable, techcrunch, coppybloger
authoritive? right or wrong, the information presented seems to be authoritiive, even if they are not always right.
eight ways to blogg wtihmore authority
1. quote credible sources
2. base your confidence in the informatlion source
3.give your audience solutions
4.write at least 500 - 1000 (even 2,000) words
5.link toother reputable sources
6.easy of understanding I(more simple, more authority)
7. sexy desings
8.add a short author bio at the end of every post
place your keywords correctly
1. title or headline of iyiour post, the closer to the beginning the better
2. in the url or page name
3. a couple of times in the first paragraph.
4. every link you create off-site going back to the post (anchor text) - highly important and mostly overlooked. changed some with penguin update.
5. Internal links back to your original post
6. in the individual post tags
backlink list
what to consider
1. what are the linking assets yoiu currently control
is this backlink static / peranent or does it roll off (blog roll vs. twitter link)
3. is this backlink follow or "no-follow
actively recruit & pitch guest bloggers
already have website, promote them, give
Crowd sourcing: case study
youtube in embed code add "nocookie"
expert source content
local content stratgegy
`. foursquare lists
start iyour email list day one
resond to every @response tweet -
email every business after you've written about them
bonus: four final local content strategy tips
presentation: slideshare.net/dallasinternetmarketing
p[ersonal brand: www.neillemons.com
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