driving traffic through content optimization

sean jackson

the process

how do research: scribe keyword research

inbound links are very important.  hyperlink on terms
scribe: wp plugin - it evaluate keywords 4. 

-online marketing - online marketing
:
in google: internet marketing

scroll down related to internet marekting

copy google suggested copy and past in google keywords

now in google keywords:

how competitive allintitle: "internet marketing strategies"
l87,700 results

record all the search volumes and put in spreadsheet.

as you grow change out words to higher numbers

start out under a million

search.twitter.com

-internet marekting strategies -http those who do not have links on twitter to see what they are saying

three headlines in wordpress

1. headline in block
2  meta description
3. body

scribe research inbound

hilgh popularity lower competition

google +

google insights for search free - shows graphs, countries,

most important content: titles:

content analysis:

where content lives is equally important

have a sight tightly focused - using the same terms.  primary

density is not keyword but ranking factor.  use your words frequently.

document analysis also has auto tags. 

social media ranking results: used to be links - concept is about connections.  building relationships with people.