The Power of Linkedin

J.R. Adkins
Saturday, June 30, 2012

1`5 linkedin concepts for results:

somethingdifferentcompanies.com

1.  give value, get interest, respect, and doing business with you.

seo: key to higher ranking by dave lanners


look beyond auto updates

lnkedin: suggest.  connection so and so.

connect wtih groups and subgroups, start your own group
how you get business, answer questions.  recognize as an expert. consistency

email integration:  google to plugin outlook and linkedin.

crm linkedin integrated.

advertising on linkedin, content, demographics, area topics, etc.

premium account:  get most of business through linkedin.  then get premium. - greater access, additional inmail, etc. 

3000 invitations. 

lead generation:  daily post, groups, answers, giving value.  linkedin twitter connected.  inbound how do you work Ilike to learn more....

linkedin application
reading list
tripit
box.net dropbox
slide share
portfolio display
slideshare

outbound prospect:

video into lindedin: slideshare

prospecting (outound) use advanced people search: top 100 firms.  use company names and use tools.  how closely connected you are to them.

showcase your subject matter expertise.  through title, summery and how you participated in.

they see what you know about. 

connecting with the purpose.  stepehn covey: seek first to understand...
have an abudance mentality
connect with a purpose
the gold in tier 3 2nd and 3rd tier

six figure follow up: connections to clients

Patty Farmer
Saturday, June 30, 2012 - Social House

1. not networking effectively
2. not following up correctly

build relationships. how: I use a transition statement

I have a large network that I am always striving to add value to so in case I or someone in y network can help you today orin the future would yougive us permission to stay in touch?

offline, online, etc.

why importatn?

`. connect wtihthem online
follow up with a phone call need to find out what you want to know.  what is your business that could be a strategic partner for you.  serve your target market in a different way....

send an email... recap the phone conversation, building rapport and continuing the conversation
and then and oknly then... will I decide if I need to have a one on one.  Give iyiourself pernission to say no if no benefit....
send a thank you card.

patty@pattyfarmer.com -to get her script

send email for appointment.  confirm appointmetn, where you meet and time.  do two things.. tell me who your ideal referral is... 3 peple who are strategic partners for you... before I meet and I have database I can bring it to you.

3 key strategies converting your connectisons into cash.

1.  scan cards
become a resource index card box by industry
be a giver first, I give five business cards every day.
become resource

2.  add value/jv collaborative - online and in person.  listen to what they are saying.  social media.  what they are looking for.  look at your social media.  is there something I can help them.

3.  ask theright kind of questions.  open-ended questions. 

why because open-ended questions require more than a yes or no response and show that you are interested in the other person.  these types of qustionshelp to bulild and maintain rapport and to help find synergy or opportunity to strategically lpartner togetgherfor a win-win.

4.  connections conversations clues collaboration cash

questions

Youtube Video for the DIY

Robin Moss
ribbit
Saturday, June 30, 2012

filmitpro edit pull it into dropbox

software imovie.com

upload to facebook from youtube or use embed code

Rock Your Twitter

Lissa Duty
Saturday 30, 2012
The Social House

Methods

How to tweet like a Pro

Great twitter bio


Dallas, DFW

in bio - do not add url there is another pace

strategist, marketing, dallas, example

twellow.com - yellow pages of twitter - claim your bio add 2000 characters. 

add social media links: youtube, facebook, url

follow people:  get followed you follow people

tweetladder - schedule = manual method free, follow 25 people a day.  25 to 30 minutes a day

following 2001 over issues 10% ratio.  you have to have 18,000 people.  Time to unfollow them.

Tweepi - to unfollow free version 20 people at a time.  Paid version 20. 

Pre-written Tweets:

Tips

Use tools to upload - set the time automatically go out for you.  Manually schedule each tweet.

Tweetdeck
Hootsuite: $5.99 a month

SocialOoomph.com $17.97 bi-weekly.  autospinning tool.

Daily Maintenance:

3 times per day x 5 minutes per time x 5 days per week.

add more tweets.  Minimum of 6 per day.  Follow blogs via RSS (i.e. google reader) and fresh content into stream besides the pre-written tweets.  S[read out through  out day.  Peak times - `0 a.m. to 12 p.m but varies depending on your targeted follower.

tips: 
quotes

peak times: 10 to 12 

Retweet others:  large folloiwng over `1800 to 2500

Response: respond to them.  give them feedback on articles that others tweets.  thank those in steam that rt you and mention you.

identify key influences:  3 to 5 individual to develop an online relationship with.  after that relationship has developed add someone new.  continue to nurture prior developed relationships.

 

Facebook Marketing for pages

Speaker: Andrea Vahl
June 30, 2012 at The Social - Skype
Social Media Coach, Strategist and Speaker

New facebook timelines

Cover photo: eye catching

engage with photos
contents
ads
freebies
think about shareable content

how to get more visibility:

target complementary pages
comment on posts as yoiur page - comment local pages
watch local pages
5 10 minutes/week








include link to your site - can have a call to action
app photos - call to action and good graphics - why people should connect withyou - she puts free social media report

about section - call to action (coupon),

applications:  programs install onto facebook. 

marketing toolkit is an example lujlue drag and drop interface, dropin video, etc.

timeline stats: true engagement. 

lean startup techniques every business owner can use today

Darren Matheny & Nicholas Thomas

email subscribers mailchimp
followers on twitter & facebook

kickstarter:

app stores
= software of newsstand
amazon
-marketplace and createspace

Storefront:

Paypal (free) - monthly recurring
Ejunkie ($5)
Shopify - negociate

Storefront:

Big Commerce
Magento
Chargify

Advertising
adwords

quality content
free software
free trial service
free samples

7 reasons to use video as content marketing

Jeremy vest

video cannot be beat

reasons to use video as content marketing

backlinks
social signals
comunity
branding
lead generation
sales
customer service
training

how does this work

make great videos that people like to watch.  people will share comment and interact with good videos

if you don't get somone's attention in 2 sec. you loose audiance.  be blunt about subject.

youtube audience retention

head shots (eyes) connection

1 to 3 minute video does the best

how to 33%

Not the quality but the story you are telling

The lighting and story

keywords:

link back to website to capture them through opt in

write good description
in video is to subscribe

waspbarcode.com

schema.org

local content strategy

3 p.m. saturday emerging tech conference: neil lemons

twitter: @Neil_lemons, @Iliveindallas.com

write about what'sin demand

find what's hot all the time
be very specific
seobook.com tool: wordtracker
google adwods keyword tools take it as a grain of salt.
popular, but not too popular (kei, low competition high volume)
four - seven word long target phrase
blog about timely events only after you have a large following

use seotools.com over google adwords

six goals to have with every post
search engine ranking for a particular phrase
organic traffic to that particular post
social media share (retweets & facebook likes)
number of comments
backlinkstothat specific post
pins on pinterest (sent 6% of all traffic last 2/mo)

tools for benchmarketing, monitoring & measuring
check ranking tools (shearseo.com, seomoz, seobook, raven)
install & monitor google analytics
check backlinks (search status, google searchstatus
webmaster tools, open site explorer

make your content authoritative

what made blog like mashable, techcrunch, coppybloger
authoritive? right or wrong, the information presented seems to be authoritiive, even if they are not always right.

eight ways to blogg wtihmore authority

1. quote credible sources
2. base your confidence in the informatlion source
3.give your audience solutions
4.write at least 500 - 1000 (even 2,000) words
5.link toother reputable sources
6.easy of understanding I(more simple, more authority)
7. sexy desings
8.add a short author bio at the end of every post

place your keywords correctly

1. title or headline of iyiour post, the closer to the beginning the better
2. in the url or page name
3. a couple of times in the first paragraph.
4. every link you create off-site going back to the post (anchor text) - highly important and mostly overlooked.  changed some with penguin update.
5. Internal links back to your original post
6. in the individual post tags

backlink list

what to consider
1. what are the linking assets yoiu currently control
is this backlink static / peranent or does it roll off (blog roll vs. twitter link)
3. is this backlink follow or "no-follow


 actively recruit & pitch guest bloggers

already have website, promote them, give

Crowd sourcing: case study

youtube in embed code add "nocookie"

expert source content

local content stratgegy

`. foursquare lists
start iyour email list day one
resond to every @response tweet -
email every business after you've written about them

bonus: four final local content strategy tips

presentation: slideshare.net/dallasinternetmarketing
p[ersonal brand: www.neillemons.com

 

driving traffic through content optimization

sean jackson

the process

how do research: scribe keyword research

inbound links are very important.  hyperlink on terms
scribe: wp plugin - it evaluate keywords 4. 

-online marketing - online marketing
:
in google: internet marketing

scroll down related to internet marekting

copy google suggested copy and past in google keywords

now in google keywords:

how competitive allintitle: "internet marketing strategies"
l87,700 results

record all the search volumes and put in spreadsheet.

as you grow change out words to higher numbers

start out under a million

search.twitter.com

-internet marekting strategies -http those who do not have links on twitter to see what they are saying

three headlines in wordpress

1. headline in block
2  meta description
3. body

scribe research inbound

hilgh popularity lower competition

google +

google insights for search free - shows graphs, countries,

most important content: titles:

content analysis:

where content lives is equally important

have a sight tightly focused - using the same terms.  primary

density is not keyword but ranking factor.  use your words frequently.

document analysis also has auto tags. 

social media ranking results: used to be links - concept is about connections.  building relationships with people.